Have you ever wondered how brands can evolve and remain dynamic over time?
How can small businesses effectively invest in their brand to stand out?
What strategies can you employ to use your brand as a competitive advantage in your industry?
Today, we discuss Brand Essentials: The Ultimate Guide to Kickstart a Money-Making Brand.
Watch it on YouTube: https://www.youtube.com/watch?v=wghkmiJGWmY.
Get the Transcription Here: https://bit.ly/BIGVU_VPS83
Brands are living entities, constantly evolving and growing. They encompass more than just logos, names, and colors; they represent a company's entire experience. A brand is how a company presents itself in the marketplace and conveys its value to customers. A common misconception is that brands hold little value, particularly for startups or smaller businesses. However, despite a company's size or age, brands are crucial in forming perceptions, cultivating trust, and encouraging success.
About our Speaker:
Brand and Marketing Accelerator Renée T. Walker is an award-winning strategist, Newsweek Expert Forum contributor, TEDx speaker, keynote speaker, and author and is president of RENEE WALKER & ASSOCIATES (RW&A), a strategy, brand, and marketing communications agency. Honing her expertise through executive positions with multimillion and billion-dollar brands in the private, public, and nonprofit sectors, Renée transforms growth-stage companies and executives into communication rock stars.
Find out more about Renée:
Hosted by Cheryl Tan:
Cheryl Tan believes everyone has a story to tell, and she is on a mission to help entrepreneurs, nonprofit organizations, and corporations share their stories more effectively through video. As a seasoned TV news anchor and host, Cheryl brings the skills and expertise she acquired in the newsroom to the business world, helping companies across the country establish themselves as media authorities.
Find out more about Cheryl:
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