The Video Presenter Show

Brand Stories in Motion: Crafting a Memorable Video Narrative I Steven Picanza

October 18, 2023 BIGVU Inc Season 1 Episode 89
The Video Presenter Show
Brand Stories in Motion: Crafting a Memorable Video Narrative I Steven Picanza
Show Notes

Are you crafting a memorable video narrative?
Do you want to learn how to craft a video narrative that leaves a lasting impression on your audience?
How can you shift your perspective to make your customers the heroes of your brand's narrative?

Today, we discuss Brand Stories in Motion: Crafting a Memorable Video Narrative.

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In the world of branding, storytelling has emerged as a powerful tool that transcends the transactional nature of business, forging deep and lasting connections with audiences. Consequently, brands play the role of guiding mentors in the customer's narrative, aligning their values with those of their audience. However, in today's crowded digital landscape, the challenge lies in standing out amidst the noise. Brands often struggle to create narratives that resonate authentically with their audience, leading to a disconnect. It's crucial to recognize that customers crave genuine connections with brands, and merely transactional interactions fall short of fulfilling this need.

It has been said that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Hence, to truly succeed in crafting memorable narratives through video, aspiring brand storytellers must first understand the unique journeys of their audience members. Empathy is the cornerstone; stepping into the shoes of customers, understanding their pain points, and offering meaningful solutions. Additionally, consistent messaging and an unwavering commitment to authenticity will pave the way for enduring connections. As the renowned marketer, Seth Godin, aptly puts it, "People do not buy goods and services. They buy relations, stories, and magic."

You'll learn how to:

  • Adapt the Hero's Journey to fit your brand narrative without it feeling clichéd or forced
  • Use emotional vignettes to create a lasting impact on your audience
  • Maintain consistency in your brand narrative, while also evolving and staying relevant to changing times and audience preferences
  • Organically integrate brand values and USPs into your story without making the narrative overly promotional or sales.

About our Speaker:
Steven Picanza is a Creative Brand Strategist, Branding Expert, Fractional Chief Brand, and Marketing Officer, and Host of the Branders Magazine Podcast. Since 2007, Steven has been transforming brands to stay relevant and cut through the white noise of fly-by-night tactics and bland creativity. He aims to help brands create a long-term plan to outmaneuver the competition through radical differentiation to win both market and heart/mind share.

Find out more about Steven:

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